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Patent and Trademark Information: Trademarks

Learn about copyright, patents, and trademarks.

Trademarks, Identifying Marks & Useful Resources

What is a Trademark?

A trademark is a brand name.  A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.

A service mark is a word, phrase, symbol or design, or a combination thereof, that identifies and distinguishes the source of a service, rather than goods.  The term “trademark” is often used to refer to both trademarks and service marks.

The United States Patent and Trademark Office (USPTO) is the Federal Agency charged with granting U.S. Patents and registering Federal Trademarks.

Other Identifying Marks

Collective Marks are trademarks and service marks used collectively.

Collective Membership Marks are marks indicating membership in an organized group.

Certification Marks are marks indicating goods or services that adhere to standards established by the mark owner.

Useful Trademark Resources

The USPTO website features basic facts about trademarks.

Their website also has a number of helpful trademark how-to videos.

Access the USPTO's website for trademark updates and announcements.

Trademark Applications

The USPTO offers different online application options to suit your needs.