A trademark is a brand name. A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.
A service mark is a word, phrase, symbol or design, or a combination thereof, that identifies and distinguishes the source of a service rather than goods. The term “trademark” is often used to refer to both trademarks and service marks.
The United States Patent and Trademark Office (USPTO) is the Federal Agency charged with granting U.S. Patents and registering Federal Trademarks.
Collective Marks: Trademarks and Service marks used collectively.
Collective Membership Marks: Marks indicating membership in an organized group.
Certification Marks: Marks indicating goods or services that adhere to standards established by the mark owner.